The Nappy Alliance announces even more new members!

Apr 6, 2022BLOG

We’re delighted to announce that even more new members have joined the Nappy Alliance – the biggest intake of new members in a single month since the Alliance was formed in 2003.

Reusable brands Cheeky WipesTJ’s Cloth NappiesThe Flats Company and The Washable Nappy Company are all joining us to campaign for the wider adoption of reusable nappies by parents and institutions.

Founder and Chair of the Nappy Alliance Guy Schanschieff said:

“I’m delighted that we’ve been able to welcome so many new members to the Alliance. Many of our member brands do great work on their own to highlight the problems caused by single-use and the benefits of reusables, but we are stronger together as an industry.


Nappy waste is high on the Government’s agenda and we need to ensure that the solutions they propose work for parents and the planet. Representing all areas of the industry from larger exporting businesses to sole traders means we’re a voice for everyone who wants to tackle nappy waste.”


Around 3.6 billion nappies per year go to landfill or incineration in the UK, along with single-use wipes and nappy sacks that amount to around 900kg of waste per child whilst they are in nappies.

Cheeky Wipes founder Helen Rankin said:

“Having my first child 17 years ago brought home to me the importance of protecting our environment which is why I launched Cheeky Wipes and our best-selling Reusable Wipes kit back in 2008.   We added Cheeky DooDoo reusable nappies to our range of ‘Simple Reusables’ last year which have been a hit with parents.  We are really looking forward to being part of the Nappy Alliance to promote reusables as the easy alternative to disposable wipes and nappies which create literally mountains of unnecessary waste.”

The Government is expected to publish an updated Life Cycle Assessment later this Spring, which will revise calculations of the environmental impacts of both reusable and disposable nappies.

Guy Schanschieff commented:

“We’re expecting to see an improved result for reusables in the new Life Cycle Assessment– washing machines are more efficient and the UK uses much more renewable energy than at the time of the last study, whilst the amount of disposable nappies being incinerated has increased. There has never been a more important time for the industry to have a strong and unified voice for reusables, which we believe are a more environmentally conscious choice.”