THE ISSUE
Founded in 2003, the Nappy Alliance is a coalition of independent providers of reusable nappies which exists to promote the economic and environmental benefits of reusable nappies and promotes greater consumer choice for parents.
The Nappy Alliance believes that parents should be given more information about reusable nappies, empowering them to make an informed choice about the products that they choose to use. Over the years, the Nappy Alliance has made significant progress to create a growing market of environmentally friendly products, with all major supermarkets as stockists and 30% of parents opting to use them at some stage.